
StreetPass-Games machten 400 Millionen Yen - ohne Werbung!
Für die Wii U mag es nicht so gut aussehen, doch im Downloadsektor scheint Nintendo einen Nerv getroffen zu haben. Die neuen StreetPass Games haben im letzten Monat ganze 400 Millionen Yen (~3 Mio. Euro) generiert - und dass ohne einen Cent für Werbung zu verbrauchen! Leidglich Nintendos Homepage und der 3DS weisen auf die neuen Games hin.
Hier die übersetzte Meldung von Toyo Keizai Online:
With the 3DS, there is the StreetPass Mii Plaza, which you can use to
play games with Miis that you meet by walking past other people carrying
a 3DS. However, because people were growing tired of playing the same
couple games, we have, in fact, brought four new StreetPass Mii Plaza
games! Four new games have been added, where you can buy one game for
¥500 or all four games at a discounted price of ¥1500. One month has passed since we added these new StreetPass Mii Plaza games, and we did not use any type of maß advertising. It was written on our homepage, with information about all the new content included in the update. You are also made aware when you visit the StreetPass Mii Plaza for the first time after the update, but we didn’t use anything like television commercials to advertise.However, in this state, we have generated a lot of income from our
customers. Furthermore, a lot of the people who are playing and enjoying
the new games are communicating and advertising through outlets like
Twitter. Thanks to this, the circle of customers is growing bigger and
bigger, and interestingly, sales were a strong ¥400 million in only a
month.Es wird sich zeigen, wie Nintendo mit diesem Erfolg umgeht und wie sich dies auf ihre Werbestrategie auswirken wird.
Aber wie sieht es bei euch aus? Habt ihr die StreetPass-Games bereits ausprobiert? Welches gefällt euch am Besten?