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Nintendo Will Release New Platform In 2015-16 (But It's About Health?)

During a presentation in Tokyo earlier today, Nintendo president Satoru Iwata made a surprising announcement: the company will in 2015-16 be releasing a new platform. For your health.

Seems that with its back to the wall, Nintendo is looking out for its next "blue ocean", the next untapped market. And it thinks it'll find this in monitoring people's health and improving their quality of life.

According to the Wall Street Journal, president Iwata revealed this platform to be based on non-wearable monitoring technology. Perhaps it's the evolution of Nintendo's research into the Vitality Sensor?

Details are thin - it was mentioned during a business presentation, not a product announcement - but we can expect to learn more later this year (including how it integrates with games, which was brought up only briefly), with a planned release in the fiscal year ending March 2016.

http://kotaku.com/nintendo-will-release ... Socialflow

Ein neuer GameBoy?
Immerhin hat Nintendo beim release vom DS gesagt, dass das nicht das Ende vom GameBoy bedeutet

Aber was der mit Gesundheit zu tun hat?

Wird wohl eher irgendwas komplett Wii Fit/Gehirntraining/was weiss ich-mässiges sein.

Naja, nichts Neues bei Nintendo, dass sie seit Wii Fit auf den Gesundheitszug aufspringen

Gab es in Japan nicht sogar einen Wii Kanal, der die Wii Fit Daten zum Krankenhaus übermittelt hat?
(....oder ähnliches )

Ich will lieber ein Nintendo Smartphone

Satoru Iwata Announces a "Quality of Life" Platform Business of "Non-Wearable" Technology

[ externes Bild ]

In what was the finale of Satoru Iwata's Investor Briefing, the Nintendo President has announced that the company is developing a new business platform that will be focused on "Quality of Life" (QOL) in the health sphere, utilising its history as an entertainment business to engage people in living healthier lives. Even more intriguingly, Iwata-san has referred to "non-wearable" technology that Nintendo believes will be innovative in the face of increasing trends of wearable technology.
Details are slim, as only the core concept has been outlined, with Iwata-san highlighting that Nintendo has dramatically increased its audience in the past with creative products, and believes it can do so again.
It has been a long time since people started to say that the console era has now shifted to a new mobile era, with wearable technology in the spotlight at CES this month.
However, as I said at the beginning of the presentation today, Nintendo is a company that sees the true value of entertainment lies in its individuality. Following others into the exceedingly crowded market of mobile applications or the market of wearable technology that is expected to become increasingly competitive and fighting with brute force is not our way of doing business. Yet again, it is our intention to go into a new blue ocean.
With that said, we wish to achieve an integrated hardware-software platform business that, instead of providing mobile or wearable features, will be characterized by a new area of what we like to call “non-wearable” technology. When we use “health” as the keyword, some may inevitably think about “Wii Fit.” However, we are considering themes that we have not incorporated to games for our existing platforms. Including the hardware that will enable such an idea, we will aim to establish a blue ocean.

[ externes Bild ]

The following excerpt (and image above) highlight how this product will be separate from existing consoles, yet ideas from previous software and future development may bring these platforms together.
However, what is generally good for health requires some kind of effort to be made by the individual, and, as I am sure that many of you have experienced this, it is sometimes difficult to stay focused and engaged, and it is not uncommon to give up after a few days. This is where our strength as an entertainment company to keep our consumers engaged and entertained comes into play, assisted by the non-wearable feature, which is the biggest differentiator of this new business field, as well as user experiences that integrate into people’s daily lives, all of which help us overcome this difficulty. If we do indeed succeed in doing so, we will be able to provide feedback to our consumers on a continual basis, and our approach will be to redefine the notion of health-consciousness, and eventually increase the fit population.
I feel that not only can this QOL-improving platform utilize our know-how and experience about video game platforms but also we can expect it to interact with games and create a synergistic effect.
Nintendo has released a series of games entitled “Touch Generations” that seek to expand the definition of games by releasing games in various fields including health-themed titles such as “Brain Age” and “Wii Fit,” or educational titles such as “English Training” and “Art Academy,” or lifestyle software such as “Cooking Navigator” (translation of Japanese title, only available in Japan). The know-how and experience we have acquired about entertainment through these games, or to put it differently, the ability to keep consumers engaged and entertained on a continual basis and the hospitality we can offer is something that we can take advantage of now in order to increase the value of our QOL-improving platform.
On the other hand, while we feel that this is going to take two to three years after its launch, we expect the QOL-improving platform to provide us with new themes which we can then turn into games that operate on our future video game platforms, too. Once we have established such a cycle, we will see continuous positive interactions between the two platforms that enable us to make unique propositions.
The company plans to unveil this product in 2014 and release it after 1st April 2015. It'll be intriguing to see what this concept actually is, yet it's clear that Nintendo is optimistic that it can be an innovative success in the world market.
What do you make of this concept, and what do you think it will be? Let us know in the comments below.

http://www.nintendolife.com/

Ich würde es kaufen, auch wenn ich meine Spiele eher nicht auf dem Handy haben will

http://www.youtube.com/watch?v=k3KCTOkHVhA

Nee, wenn dann lieber sowas hier, nur von Nintendo
[ externes Bild ]

Hört sich beschissen an.
Da wünscht man sich ja schon fast, dass Wii U und 3DS weiter failen und Iwata vor die Tür gesetzt wird, damit dieser Unfug abgewendet werden kann.

Ja, begeistert bin ich auch noch nicht, aber doch schon kribbelig was es denn werden wird

Mhm... mhm... mhmm.... mhmmm.... da bin ich sehr skeptisch. Hoffentlich steigt Nintendo damit nicht aus dem Heimkonsolenmarkt aus.

Was zur Hölle soll "non-waerable" Technology sein?

Wahrscheinlich alles, was keine Brille, keine Uhr oder sonst was ist.
Wahrscheinlich eher sowas wie kleiner Taschencomputer für die Hosentasche

Ein Chip zum implantieren?

Ich habs gelesen, aber schlauer bin ich jetzt auch nicht

Calmundd hat geschrieben:Wahrscheinlich alles, was keine Brille, keine Uhr oder sonst was ist.
Wahrscheinlich eher sowas wie kleiner Taschencomputer für die Hosentasche

Das wäre dann wieder ein mobile Gerät.